Asfinag Autobahnen und Schnellstrassen Finanzierungsag Outdoor SAFETY VEST by Bluetango

SAFETY VEST

Pin to Collection
Add a note
Industry Traffic safety
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Austria
Agency Bluetango
Art Director Alexandra Fuggersberger
Copywriter Johannes Newrkla
Account Supervisor Thomas May
Illustrator Vienna Paint
Released April 2011

Credits & Description

Category: Public Health & Safety
Advertiser: ASFINAG AUTOBAHNEN- UND SCHNELLSTRASSEN FINANZIERUNGSAG
Product/Service: ROAD SAFTEY
Agency: BLUETANGO
Date of First Appearance: Apr 19 2011
Entrant Company: BLUETANGO, Vienna, AUSTRIA
Chief Creative Officer: Johannes Newrkla
Copywriter: Johannes Newrkla
Art Director: Alexandra Fuggersberger
Illustrator: Vienna Paint
Account Supervisor: Thomas May
Account Manager: Nicola Powell

English Translation of Main Headlines
Breakdown? Wear a high visibility vest

Explanation:
One of the most dangerous accident hazards on Austrias Autobahn in case of a car breakdown is leaving the car without wearing a visibility vest.
Therefore wearing a high visibility vest is now statutory (Sender: Asfinag Roadbilder & Ministry for Infrastructure).
Billboards along the motorway raise the awareness of this legal regulation.