QUESTIONS UP AND DOWN by People Ideas & Culture/ PI&C for Ask Jeeves

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QUESTIONS UP AND DOWN

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Industry Search Engines
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency People Ideas & Culture/ PI&C
Art Director Emilie Olsson, Russell Fraze, Christina Chang, Maxie Etess
Copywriter Grace Harris, Michael Ziman
Released January 2012

Credits & Description

Category: Digital Outdoor
Advertiser: ASK JEEVES
Product/Service: ASK JEEVES WEBSITE
Agency: PEOPLE IDEAS & CULTURE
Chief Creative Officer: Domenico Vitale/Doug Raboy
Copywriter: Grace Harris//Michael Ziman
Art Director: Emilie Olsson/Russell Fraze/Christina Chang/Maxie Etess

Ambient Execution Description
As part of our Victoria Station Takeover, we bought digital escalator panels. Our idea was to create a a series of 5 fun and relevant question for commuters to read as they were going up and another 5 as they were going down. All the questions on the up-side were about things rising/going up. We played the same game as commuters were going down. All to get across the point that no matter what question you have, or where you have them, Ask Jeeves has the answer.