Ask Jeeves Outdoor VICTORIA STATION TRANSVISION by People Ideas & Culture (PI&C) New York

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VICTORIA STATION TRANSVISION

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Industry Website
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency People Ideas & Culture (PI&C) New York
Art Director Emilie Olsson, Russell Fraze, Christina Chang, Maxie Etess
Copywriter Grace Harris, Michael Ziman
Released September 2011

Credits & Description

Category: Digital Outdoor
Advertiser: ASK JEEVES
Product/Service: ASK JEEVES WEBSITE
Agency: PEOPLE IDEAS & CULTURE
Chief Creative Officer: Domenico Vitale/Doug Raboy
Copywriter: Michael Ziman/Grace Harris
Art Director: Russell Fraze/Emilie Olsson/Christina Chang/Maxie Etess

Ambient Execution Description
To this day, Ask Jeeves is one of the most beloved brands in the UK. Sadly, Jeeves has been on an advertising hiatus for the last few years.
After a good first half of 2011, it seemed like the right time to test the marketing waters with Jeeves once more. We started with a takeover of
Victoria Station in London where almost 10 million people pass through every month. As part of that we created an attention-grabbing video for the big schedule board right in the middle of the station. The video was filled with engaging questions to remind people that Jeeves is the first place you should go when you've got a question of your own. We wrapped up the video with an eye-opening statistic. That Jeeves answers over 100 million questions every month. In just 2 weeks, site traffic throughout London-not just in the Victoria area- was up 12%. And Jeeves was back.