Associacao Da Luta Contra O Cancro Outdoor TOPLESS POSTER by DDB Maputo

TOPLESS POSTER

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Industry Against Cancer
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Mozambique
Agency DDB Maputo
Art Director Erick Vasconcelos, Anderson Lima
Copywriter Zeca De Oliveira
Producer Faruk Issofo
Account Supervisor Vasco Rocha, Christine Ramela
Illustrator Maísa Chaves
Released August 2011

Credits & Description

Category: Stunts & Live Advertising
Advertiser: ASSOCIAÇÃO DA LUTA CONTRA O CANCRO
Product/Service: SELF BREAST EXAM
Agency: DDB MOZAMBIQUE
Creative Director: Zeca De Oliveira/Anderson Lima
Copywriter: Zeca De Oliveira
Art Director: Anderson Lima/Erick Vasconcelos
Illustrator: Maísa Chaves
Account Supervisor: Vasco Rocha/Christine Ramela
Producer: Faruk Issofo
Account Manager: Fernanda Neves
Planner: Cristiana Oliveira
Account Manager: Fernanda Neves
Planner: Cristiana Oliveira
Other Credits: Khida Ismael

Ambient Execution Description
Originally in translation box...

a) Touch to know if it's real.
b) Breast Cancer is also real. Do the self-examination and prevent yourself.

Note: Please, watch the attached video.