ENVELOPES by BDDP Unlimited Paris for Abbe Pierre Foundation

ENVELOPES

Pin to Collection
Add a note
Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market France
Agency BDDP Unlimited Paris
Creative Director Guillaume-Ulrich Chifflot
Copywriter Emmanuel De Dieuleveult
Producer Aurélie Bouvart
Photographer David Derouet
Account Supervisor Laurence Pétolat-Vivarès
Released December 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: ABBE PIERRE FOUNDATION
Product/Service: ASSOCIATION FIGHTING AGAINST BAD HOUSING CONDITIONS
Agency: BDDP UNLIMITED
Creative Director: Guillaume-Ulrich Chifflot
Copywriter: Emmanuel De Dieuleveult
Art Director: David Derouet
Account Manager: Irache Martinez/Cyril Champaud
Account Supervisor: Laurence Pétolat-Vivares
Advertiser's Supervisor: Yves Colin
Photographer: David Derouet
Producer: Aurélie Bouvart
Date of First Appearance: Dec 9 2009 12:00AM
Entrant Company: BDDP UNLIMITED, Paris, FRANCE

Description of Ambient execution
To raise awareness on bad-housing conditions in France, the Fondation Abbé Pierre put some envelopes on car windshields. These envelopes looked like ordinary mailed letters, in order to emphasize the terrible fact that for thousands of people, their only address is their car’s.

English Translation of Main Headlines
In France, thousands of people’s only address is their car’s.