MILK by BBDO New York for AT&T

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MILK

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Industry Mobile Communications
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency BBDO New York
Art Director Melinda Ward
Copywriter Avital Pinchevsky
Producer Josh Ball
Account Supervisor Tami Dimond, Josh Ball
Released July 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: AT&T
Product/Service: TELECOMMUNICATIONS
Agency: BBDO NEW YORK
Copywriter: Avital Pinchevsky
Art Director: Melinda Ward
Account Supervisor: Josh Ball/Tami Dimond
Producer: Josh Ball
Other Credits: Sarah Howell (Print Production Manager)
Date of First Appearance: Jul 23 2009 12:00AM
Entrant Company: BBDO NEW YORK, USA

Description of Ambient execution
A message about the value of AT&T rollover minutes was added to the label of milk bottles—just below the expiration date. The messaged milk bottles were sold at the dairy and in grocery stores.