NETHERLANDS by BBDO Atlanta, BBDO New York for AT&T

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NETHERLANDS

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Industry Mobile Communications
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency BBDO Atlanta
Agency BBDO New York
Executive Creative Director Bobby Pearce
Art Director Brian Locascio
Copywriter Jeff Shill
Photographer Andric Bonavia
Account Supervisor Erin Welsh
Illustrator Guido Daniele
Released April 2009

Credits & Description

Category: Commercial Public Services
Advertiser: AT&T
Product/Service: INTERNATIONAL ROAMING
Agency: BBDO ATLANTA
Agency: BBDO NEW YORK
Executive Creative Director: Bobby Pearce
Copywriter: Jeff Shill
Art Director: Brian Locascio
Account Supervisor: Erin Welsh
Illustrator: Guido Daniele
Photographer: Andric
Other Credits: Copywriters: Josh Cannon
Date of First Appearance: Apr 6 2009 12:00AM
Entrant Company: BBDO ATLANTA, USA
Description of Ambient execution
We needed creative and media that showed how AT&T is “at hand” around the globe. The campaign used images of painted human hands depicting iconic global images. The use of romantic imagery from around the world conjured up people’s travel wish lists. From the usual destinations like London and Paris to the exotic, such as Thailand, the message was clear: AT&T is everywhere you’ll ever go.Our media choices were designed to reinforce the perception of global ubiquity. We saturated the travel experience at the most relevant locations, so it truly felt like AT&T was everywhere you were you could be. They included transportation hubs, business, travel and epicurean publications and OOH spectaculars in NY, arguably the U.S.’s biggest melting pot for international travelers.