STEAK by BBDO Atlanta for AT&T

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STEAK

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Industry Mobile Communications
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency BBDO Atlanta
Executive Creative Director Bobby Pearce
Art Director Scot Crooker
Copywriter Jeff Shill
Released August 2009

Credits & Description

Category: Commercial Public Services
Advertiser: AT&T
Product/Service: MOBILE PHONE SERVICE PROVIDER
Agency: BBDO ATLANTA
Executive Creative Director: Bobby Pearce
Copywriter: Jeff Shill
Art Director: Scot Crooker
Account Manager: Carter Robinson
Other Credits: Print Producer: Chris Hamachek
Date of First Appearance: Aug 1 2009 12:00AM
Entrant Company: BBDO ATLANTA, USA

Description of Ambient execution
We placed posters along the subway line, and completely blanketed two stations with floor clings, 2-sheet posters, 1-sheet posters, wraps, and other various postings. Each of the messages highlighted what riders could be doing during train time– from watching sports to buying flowers. Riders couldn’t help but realize their daily commute could be much more rewarding if they were with AT&T.