Ataxia UK Outdoor Ataxia UK Poster Campaign, 2 by TBWA\ London

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Ataxia UK Poster Campaign, 2

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency TBWA\ London
Creative Director Peter Souter
Art Director Simon Morris
Copywriter Dean Webb
Released February 2017

Awards

Creative Circle 2017
Outdoor Craft Best Image Manipulation (campaign) Bronze

Credits & Description

Category: social&environment
Client: Ataxia UK
Agency: TBWA, London
CD: Peter Souter
AD: Simon Morris
CW: Dean Webb
PH: Laurence Haskell, HENRY NEWMAN
TG: Simon Morris
Date: February 2017
Tagline: Rendering speech a seemingly drunken slur and turning walking into an uncoordinated stagger is just the start of it. For sufferers of this little known neurological condition, heart disease, sight and hearing loss, and diabetes are often right behind. …
Synopsis:
Ataxia is a little-known, truly horrifying neurological disease that attacks the brain and screws with balance, speech and coordination. It can then go on to affect sight, hearing, the heart, and can lead to diabetes. It affects some 10,000 people in Britain today and there is no cure. Ataxia UK receives little money to help fight the disease because few people have even heard of it. This poster campaign was our small contribution to the fight.