BAD MOVERS by KARO GROUP INC for ATB FINANCIAL

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BAD MOVERS

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Industry Banking & Financial Services
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency KARO GROUP INC
Creative Director Paul Long, Phil Copithorne
Art Director Scott Shymko, Micheal Mckay
Copywriter Craig Reynolds
Account Supervisor Amy Russell
Typographer Jeremy Miller
Released April 2010

Credits & Description

Category: Ambient: Transit
Advertiser: ATB FINANCIAL
Product/Service: FINANCIAL SERVICES
Agency: KARO GROUP INC
Creative Director: Phil Copithorne/Paul Long
Copywriter: Craig Reynolds
Art Director: Micheal Mckay/Scott Shymko
Account Manager: Nicole Moe
Account Supervisor: Amy Russell
Typographer: Jeremy Miller
Other Credits: Event Co-Ordination: Newad/Fabrication: Heavy Industries
Date of First Appearance: Apr 14 2010 12:00AM
Entrant Company: KARO GROUP INC, CALGARY, CANADA

Description of Ambient execution
Buying a house is traumatic. You are going into debt for most of your life, and you have to (shudder) move. This human truth led us to promote ATB Financial's mortgage guarantee with the Moving Car From Hell. We took a 4-week tour around the cities and towns of Alberta, Canada, in a professionally constructed, completely dodgy looking 13-foot (3.94 m) high spectacle. People freaked, laughed, pointed, photographed, complained and, above all, noticed. The police pulled us over constantly, even “taking us in” once. After each thorough inspection, they let us continue. One even said the car was amazing. He’s right.