SPACE DECAL by Ogilvy Johannesburg for Audi

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SPACE DECAL

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Africa
Agency Ogilvy Johannesburg
Executive Creative Director Fran Luckin
Creative Director Mike Martin
Copywriter Nico Botha
Photographer Pierre Peters
Account Supervisor Candice Shortt
Typographer Daniella Bucceri
Released April 2009

Credits & Description

Category: Ambient: Bars, Restaurants & Stores, etc.
Advertiser: AUDI
Product/Service: AUDI A4 AVANT
Agency: OGILVY JOHANNESBURG
Executive Creative Director: Fran Luckin
Creative Director: Mike Martin
Copywriter: Nico Botha
Art Director: Daniella Bucceri
Account Supervisor: Candice Shortt
Advertiser's Supervisor: Ryan Searle
Typographer: Daniella Bucceri
Photographer: Pierre Peters
Date of First Appearance: Apr 20 2009 12:00AM
Entrant Company: OGILVY JOHANNESBURG, SOUTH AFRICA

Description of Ambient execution
We were briefed by Audi to do a campaign for the launch of the new Audi A4 Avant. They had a limited budget but wanted to reach as big an audience as possible. One of the features of the new model is its maximum load space of 1420 litres, one of the leaders in its class. So we devised this ambient execution, which was strategically placed onto specific store windows in the shopping mall with the most foot traffic in Johannesburg, Eastgate