Audi Outdoor FROST PATTERN by Kempertrautmann Hamburg

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FROST PATTERN

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Industry Cars, Sport Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Kempertrautmann Hamburg
Creative Director Christian Fritsche, Gerrit Zinke
Art Director Maria Sommer
Copywriter Sven Nagel
Photographer Staudinger Franke Gmbh
Released August 2011

Credits & Description

Category: Transit
Advertiser: AUDI
Product/Service: AUDI A5 SPORTBACK QUATTRO
Agency: KEMPERTRAUTMANN
Creative Director: Gerrit Zinke/Christian Fritsche
Copywriter: Sven Nagel
Art Director: Maria Sommer
Photographer: Staudinger Franke Gmbh
Art Buyer: Susi Kastner-Linke/Lina Eggers
Account Manager: Niklas Kruchten/Alexandra Schlegel/Lilly Andresen
Account Manager: Niklas Kruchten/Alexandra Schlegel/Lilly Andresen
Other Credits: Graphic Designer: Ann-Kathrin Dahl/Jochen Liebeneiner Production: Kleinhempel Gmbh

Ambient Execution Description
The task:
Develop a billboard for the new Audi A5 Sportback with quattro to be used at Hamburg Airport to communicate the vehicle’s new design and its excellent performance – including in the winter.

The idea:
There are a lot of beautiful things about winter – the new design of the Audi A5 Sportback, driving with quattro, and a fascinating phenomenon that only occurs in the winter months: frost patterns.

The implementation:
“Discover the beauty of winter.” Together with this motto, the new Audi A5 Sportback is shown made up entirely of a beautiful aspect of winter: frost patterns. An authentic frost pattern experience is created by printing the motif on transparent film and placing the 70 square meter billboard on a glass facade in the security area at Hamburg Airport.