Audi Outdoor A7 BOLD DESIGN by M80, Mediacom Santa Monica, Zaaz

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency M80
Agency Mediacom Santa Monica
Agency Zaaz
Executive Creative Director Tim Klauda
Art Director Paul Cooper
Copywriter Danielle Hawley
Producer Brenda Fackler
Photographer The New Blank
Account Supervisor Rob Mapes, Josh Schmiesing
Typographer Yury Lizunov
Illustrator Yury Lizunov
Released July 2011

Credits & Description

Category: Digital Outdoor
Advertiser: AUDI
Product/Service: A7
Agency: ZAAZ
Agency: M80
Chief Creative Officer: Jon Mcvey
Executive Creative Director: Tim Klauda
Creative Director: Danielle Hawley
Copywriter: Danielle Hawley
Art Director: Paul Cooper
Photographer: The New Blank
Illustrator: Yury Lizunov
Typographer: Yury Lizunov
Art Buyer: Brenda Fackler
Account Supervisor: Rob Mapes/Josh Schmiesing
Advertiser's Supervisor: Benny Lawrence/Doug Clark
Producer: Brenda Fackler
Account Manager: Brenda Fackler
Planner: Danielle Hawley
Account Manager: Brenda Fackler
Planner: Danielle Hawley

Ambient Execution Description
We created a Times Square interactive billboard featuring the car and 7 boldly designed locations in NYC. Passersby could download a map of these locations to their mobile device by scanning a QR code or texting a shared short-code. The hash tag #bolddesign, showcased suggestions live on the Billboard.