Audi Outdoor LOOOOL, 1 by Access Tunis

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Tunisia
Agency Access Tunis
Creative Director Walid Cheraki
Art Director Ahmed Hammouda
Copywriter Khalil Ayed
Released February 2018

Credits & Description

Category: Automotive
Media: Outdoor
Brand: Audi
Agency: Access
Geo: Tunisia
Advertising Agency: Access, Tunis, Tunisia
Creative Director: Walid Cheraki
Art Director: Ahmed Hammouda
Copywriter: Khalil Ayed
Illustrator: Abdessatar Ben Mbarek
Additional Credits: 3SG BBDO Tunis
Published: February 2018
BMW started the war by mounting an outdoor banner right in front of Audi's showroom. The banner said: It's never too late to change your mind.
So Audi, our client, responded with another banner right behind BMW's one saying: LOOOOL, you never change a winning brand.
The LOOOOL showed in Audi's banner is created using its rings in the logo.
BMW: It's never too late to change your mind
Audi: LOOOOL, you don't change a winning brand