Audi Outdoor NIGHT VISION ASSIST by Advico Y&R Zurich, Exxtra Switzerland

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NIGHT VISION ASSIST

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Switzerland
Agency Advico Y&R Zurich
Executive Creative Director Dominik Oberwiler
Creative Director Martin Stulz
Art Director Oliver Glutz Von Blotzheim
Account Supervisor Susan Baumgartner
Typographer Sarah Paul
Agency Exxtra Switzerland
Released January 2012

Credits & Description

Category: Special Build
Advertiser: AMAG AUTOMOBIL UND MOTOREN
Product/Service: AUDI
Agency: ADVICO Y&R
Agency: EXXTRA KOMMUNIKATION
Chief Creative Officer: Markus Gut
Executive Creative Director: Dominik Oberwiler
Creative Director: Martin Stulz
Art Director: Oliver Glutz Von Blotzheim
Typographer: Sarah Paul
Account Supervisor: Susan Baumgartner
Account Manager: Rémy Müller
Account Manager: Rémy Müller

Ambient Execution Description
We created life-sized, self-luminous wild animal-figures – and put them on the sides of streets with frequent traffic, but no lighting. The resolution followed on a billboard that was self-luminous as well.