Audi Outdoor SKI POLE BILLBOARDS by BEC Amsterdam, TBWA\Neboko Amsterdam

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Industry Cars, SUV & Four Wheel Drive
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Netherlands
Agency BEC Amsterdam
Art Director Hubert Visser, Justin Leung
Copywriter Armand Du Bois
Account Supervisor Gerben De Zeeuw
Agency TBWA\Neboko Amsterdam
Released December 2010

Credits & Description

Category: Cars & Automotive Services
Product/Service: AUDI QUATTRO
Agency: \BEC
Date of First Appearance: Dec 18 2010
Entrant Company: \BEC, Amsterdam, THE NETHERLANDS
Chief Creative Officer: Kari Shaw
Copywriter: Armand Du Bois
Art Director: Hubert Visser/Justin Leung
Account Supervisor: Gerben De Zeeuw
Advertiser's Supervisor: Wil Giezenaar/Karin Veldhuis
Account Manager: Luc Van Stiphout/Tim Steur
Other Credits: Patrick Boer

English Translation of Main Headlines
Winter sports begin with grip.

NOTE In Dutch the word “wintersport” has a double meaning: 1. the actual sport (skiing) 2. the skiing holiday.

Audi quattro stands for grip on the road: the ultimate way to arrive at your winter sports destination.

As the ski season kicked off we transformed motorway billboards into the handgrips of massive ski poles. Dutch drivers couldn’t miss the spectaculars as they drove to their ski vacations.