Audi: The Audi wall by Bates Riga for Audi

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Audi: The Audi wall

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Latvia
Agency Bates Riga
Released March 2005

Awards

Golden Hammer 2005
Other Best Use of Outdoor Silver

Credits & Description

Description / Synopsis
Huge, wall-sized outdoor ad with sophisticated style (black and Silver minimalism) to strengthen Audi’ s image as a premium car. The outdoor was placed at the busiest street in Riga in January, during the dark season up here in the North. The car’s head light turns on during the night, to maximize visibility, stylishness, and effectiveness. Additional light-effects are used to brighten the car's shape lines, and the outdoor's headline. The minimalist stylishness, combined with the size, the perfect location, and the impressive light effects, make this clearly the outdoor with the biggest visibility in Riga.
Title "The Audi Wall"
Agency Bates Red Cell
City Riga
Advertiser Audi
Brand Name Audi
Business Sector Cars
Country of Production Latvia
Type Outdoor / Out of Home
Creative Director Rene Fischer
Art Director Edgars Makens
Copywriter Agija Krasta
Designer Edgars Makens