LIVE CLASSIFIEDS by TBWA\Hunt\Lascaris Johannesburg for Auto Trader

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LIVE CLASSIFIEDS

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Industry Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Africa
Agency TBWA\Hunt\Lascaris Johannesburg
Executive Creative Director Damon Stapleton
Creative Director Vanessa Gibson, Adam Weber
Art Director Miguel Nunes
Copywriter Charles Pantland
Photographer Des Ellis
Released May 2009

Credits & Description

Category: Ambient: Transit
Advertiser: AUTO TRADER
Product/Service: AUTOTRADER
Agency: TBWA\HUNT\LASCARIS JOHANNESBURG
Executive Creative Director: Damon Stapleton
Creative Director: Vanessa Gibson/Adam Weber
Copywriter: Charles Pantland
Art Director: Miguel Nunes
Account Manager: Kim Kruger
Photographer: Des Ellis
Other Credits: Craig Walker (Production Manager)
Date of First Appearance: May 1 2009 12:00AM
Entrant Company: TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA

Description of Ambient execution
We turned busy traffic intersections into “live classified” ads. By doing this, we were able to demonstrate the extensive variety of vehicles, from new models to bargain buys, that can be found in the pages of the Auto Trader, with the simple change of a traffic light. By creating these “live classifieds” we were not only able to engage potential buyers and show them the variety that the Auto Trader offers, but we were also able to further the relationship between the brand and the consumer where its magazine and website could not.