FLEMISH FRIES by Tribal Amsterdam for Aviko

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FLEMISH FRIES

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Industry Grocery and Other foods
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Netherlands
Agency Tribal Amsterdam
Creative Director Dylan De Backer, Joris Kuijpers
Released August 2011

Credits & Description

Category: Foods
Advertiser: AVIKO
Product/Service: FLEMISH FRIES
Agency: DDB AMSTERDAM
Creative Director: Joris Kuijpers/Dylan De Backer

Ambient Execution Description
Brief: Come up with an outdoor idea to promote ‘Vlaamse Frieaten’ from Aviko.

Solution: Many Dutch vacationers returning home drive through Belgium (well known for its Flemish fries) on their way to Holland. In this period, at the border crossing from Belgium to Holland, they will encounter a moving billboard for Aviko's Flemish Fries, provocatively saying: Welcome to the land of the tastiest Flemish fries.

Location info: It was placed near the 2 main border crossings from Belgium to The Netherlands, during high season of the summer holidays.

Translation: Welcome to the country of the tastiest Flemish fries.