Aviko Outdoor KNITTED OUTDOOR POSTER by Tribal Amsterdam

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KNITTED OUTDOOR POSTER

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Industry Grocery and Other foods
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Netherlands
Agency Tribal Amsterdam
Art Director Sanne Braam
Copywriter Sikko Gerkema
Released September 2011

Credits & Description

Category: Foods
Advertiser: AVIKO
Product/Service: AVIKO GOURMET FRIES
Agency: DDB AMSTERDAM
Creative Director: Sanne Braam/Sikko Gerkema
Copywriter: Sikko Gerkema
Art Director: Sanne Braam

Ambient Execution Description
Brief: Come up with an outdoor idea to promote ‘Grandma’s gourmet fries’ from Aviko.

Solution: ‘Grandma’s gourmet fries’ are made exactly like your grandma would make them. So wouldn't it be fitting if we'd design the ad itself in a made-by-grandma style as well? By knitting it!

The result: the first bus shelter posters to be knitted by hand -- by grandmas! Outdoor advertising... grandma style. By Aviko.

Translation:
Homemade Fries,
Tastes like the old days,
Granny's Gourmet fries,
Fries like only grandma can make