ICE by McCann Tokyo for AVISS SPORTS

ICE

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Industry Sports and Health Clubs, Gyms, Household maintenance & pet products, Tools, Do-It-Yourself Products
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Japan
Agency McCann Tokyo
Creative Director Jun Okuda
Art Director Seiji Matsumoto
Copywriter Toshihiro Umezawa
Producer Norihisa Fujita, Toshiaki Tanaka, Yoshiyuki Yazaki, Norio Hara
Photographer Norihito Yagi
Released July 2009

Credits & Description

Category: Consumer Services
Advertiser: AVISS SPORTS
Product/Service: SPORTS CLUB
Agency: McCANN ERICKSON JAPAN
Creative Director: Jun Okuda
Copywriter: Toshihiro Umezawa
Art Director: Seiji Matsumoto
Photographer: Norihito Yagi
Producer: Norio Hara/Norihisa Fujita/Yoshiyuki Yazaki/Toshiaki Tanaka
Other Credits: Art: Mitsuo Shimizu/Cg: Rin Hirano
Date of First Appearance: Jul 1 2009 12:00AM
Entrant Company: McCANN ERICKSON JAPAN, Tokyo, JAPAN

Dimensions
Three B0 posters

Site Location
Inside the sports club.

English Translation of Main Headlines
The aim of the project was to convey the brand identity of a sports club AVISS Sportsh. Using sculpture as a metaphor of an overweight woman, the project appealed the idea that AVISS Sports is a tool for shape up with humor.