THE CHANGING FACE by Ogilvy Cape Town for PROJECT CONCERN INTERNATIONAL

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THE CHANGING FACE

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Industry Charities, Foundations, Volunteers, Against violence
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Africa
Agency Ogilvy Cape Town
Executive Creative Director Christopher Gotz
Art Director Gareth Mcpherson
Copywriter Jacques Massardo
Producer Bronwyn Henry
Photographer Guy Neveling
Illustrator Lyndon Skibbe
Released November 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: PROJECT CONCERN INTERNATIONAL
Product/Service: AWARENESS OF VIOLENCE AGAINST WOMEN
Agency: OGILVY CAPE TOWN
Executive Creative Director: Christopher Gotz
Creative Director: Jacques Massardo; Gareth Mcpherson
Copywriter: Jacques Massardo
Art Director: Gareth Mcpherson
Account Manager: Sarah Carkeek; Emma S Walker
Illustrator: Lyndon Skibbe
Photographer: Guy Neveling
Producer: Bronwyn Henry (Av Producer)
Date of First Appearance: Nov 21 2009 12:00AM
Entrant Company: OGILVY CAPE TOWN, SOUTH AFRICA

Description of Ambient execution
Special build structures were erected in areas most affected by the problem of violence against women. A woman's face was depicted on the structure. Over time, via a series of material changes, the woman's face became more and more bruised and audiences were told that unless they changed their beliefs and attitudes, the problem of violence against women would just get worse.