Axe Outdoor Axe Floors' Women With Its 'Bom Chicka Wah' Campaign! by Encyclomedia Global

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Axe Floors' Women With Its 'Bom Chicka Wah' Campaign!

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Industry Deodorants
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Kazakhstan
Agency Encyclomedia Global
Director Mukesh Manik
Creative Director Tony Graver
Released August 2013

Credits & Description

Category: Cosmetics & toiletries
Category: Ambient
Heading: Axe Floors’ Women With Its ‘Bom Chicka Wah’ Campaign! 
Copy Text: AXE, known for its tongue-in-cheek advertising wanted to promote its new range of body-spray in Kazakhstan that helps illustrate the power of The AXE Effect which now offers “Bom Chicka Wah Wah” in every can.
Encyclomedia brought alive the uncontrollable, playful reaction girls have around guys wearing the new AXE via it’s floor graphic design that narrates the reaction of the new re-launched body-spray  on women- wherein once a woman smells the fragrance, she can’t control herself and feels compelled to blurt- ‘Bom Chicka Wah Wah’.
Credits:-
Advertised Brand: Axe, Kazakhstan.
Advertised Client:  Unilever, Kazakhstan
Agency: Encyclomedia Global
Director: Mukesh Manik
Creative Director: Tony Graver.