Axe Outdoor Axe Day&Night: Polarized by Lowe Ginkgo Montevideo

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Axe Day&Night: Polarized

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Industry Deodorants
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Uruguay
Agency Lowe Ginkgo Montevideo
Art Director Agustín Acosta
Copywriter Alvaro Palombo
Released September 2009

Credits & Description

One is suitable for general audiences. The other one is not.

A poster that is modified using the light of the panel. During the night, a black vinyl lighten from behind reveals the zone wich es not suitable for the day.

Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Creative Directors: Fernando De Clemente, Sebastián Mir.
Art Director: Agustín Acosta
Copywriter: Alvaro Palombo