THE AXE EFFECT IN DISCOS by Lowe Ginkgo Montevideo for Axe

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THE AXE EFFECT IN DISCOS

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Industry Deodorants
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Uruguay
Agency Lowe Ginkgo Montevideo
Creative Director Fernando De Clemente, Sebastián Mir
Art Director Agustín Acosta, Lucía García, Pelayo Soria, Gonzalo Rodríguez
Copywriter Jorge Gonzalez, Mateo Vidal, Gonzalo López Baliñas, Diego San Roman
Producer Ricardo Rodríguez, Patricia Churi
Account Supervisor Daniela Patricia Román
Released November 2009

Credits & Description

Category: Ambient: Bars, Restaurants & Stores, etc.
Advertiser: UNILEVER
Product/Service: AXE
Agency: LOWE GINKGO
Creative Director: Sebastián Mir/Fernando De Clemente
Copywriter: Jorge González/Gonzalo López Baliñas/Diego Román/Mateo Vidal
Art Director: Agustín Acosta/Pelayo Soria/Lucía García/Gonzalo Rodríguez
Account Manager: Joaquín Camejo
Account Supervisor: Patricia Román
Advertiser's Supervisor: Marcelo Miranda/Lorena Muino
Producer: Ricardo Rodríguez/Patricia Churi
Date of First Appearance: Nov 5 2009 12:00AM
Entrant Company: LOWE GINKGO, Montevideo, URUGUAY

Description of Ambient execution
We contracted bars in the main discos in the Uruguayan night life, where beautiful bar-girls served a passion-red drink in a unique AXE GLASS, specially designed for the brand. As the boys drank and the level of liquid descended, they undressed a gorgeous girl. As a result, at the end of the night, the AXE GLASS was the only one that didn't end up on the floor, but in the boy's homes.