Nursery by Grey Kuala Lumpur for BabyLove Night

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Nursery

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Industry Baby Hygiene
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Malaysia
Agency Grey Kuala Lumpur
Designer Phoecus Lee, Tio Tit Seng, Jack Goh
Released October 2012

Credits & Description

Title: Nursery
Agency: Grey Group Malaysia
Category: Outdoor
Client: Disposable Soft Goods (DSG)
Product: BabyLove Night / Nappies
Date of 1st appearance: 16/12/2011
Executive Creative Director – David Sin
Copywriter – Low Pooi Yeng / Lee Weng Onn
Art Director – Phoecus Lee / Tio Tit Seng / Jack Goh
Photographer – Gan / Lim Sok Lin (Studio D L)
Retoucher – Simon / Billie How / Azoe Azahir (Studio D L)
Designer: Phoecus Lee / Tio Tit Seng / Jack Goh
3D Production: Cue Art / Design

Mothers have been giving their babies one type of diaper throughout the day.

Insight: Babies who do not get a good night sleep will wake up cranky, moody and unreasonable. The ad shows mothers how a simple wrong decision can create a complicated consequence, not just for the baby, but the whole family as well. The ad raised awareness on the product – a first-in-the-market diaper, specially designed for night use – and convinced moms to affect change and start giving their babies night diapers at night.