AR HAPPY HALLOWEEN by Dentsu Inc. Tokyo for Bacardi

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AR HAPPY HALLOWEEN

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Industry Rum
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Japan
Agency Dentsu Inc. Tokyo
Art Director Naoki Morigami, Daito Manabe
Copywriter Yusuke Shimazu
Producer Takahiko Kajima, Yuta Ichikawa, Hidenori Chiba
Account Supervisor Masaya Nakamura, Kamran Tsuchiya
Released September 2011

Credits & Description

Category: Digital Outdoor
Advertiser: BACARDI JAPAN
Product/Service: BACARDI
Agency: DENTSU
Chief Creative Officer: Kazuhiro Amano
Creative Director: Yusuke Shimazu (Dreamdesign)
Copywriter: Yusuke Shimazu (Dreamdesign)
Art Director: Naoki Morigami (Dreamdesign)/Daito Manabe (Rhizomatiks)
Account Supervisor: Masaya Nakamura/Kamran Tsuchiya
Advertiser's Supervisor: Tatsuya Koizumi (Bacardi Japan)
Producer: Takahiko Kajima (Pics)/Yuta Ichikawa (Bravo)/Hidenori Chiba (Rhizomatiks)
Planner: Shunsuke Kaga
Planner: Shunsuke Kaga
Other Credits: Digital Artist/Daito Manabe、 Digital Artist/Satoru Higa、 Production Manager/Ami Sato

Ambient Execution Description
Bacardi has developed the AR masquerade system by applying face tracking technology. When covering participants’ face by Digital Mask, everyone can easily enjoy experiencing the virtual masquerade without actually wearing costume.