WOODEN FRAME by McCann Erickson Mumbai for Bachpan Bachao Andolan

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WOODEN FRAME

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market India
Agency McCann Erickson Mumbai
Executive Creative Director Ryan Menezes
Art Director Namrata Rao, Denzil Machado
Copywriter Aman Mannan, Manish Patel, Vilsen Gonsalves
Producer Akram Polishwala, Amar Sharma, Sikandar Khan
Photographer Kedar Malegaonkar
Account Supervisor Benitta Jacob
Illustrator Siddhi Yadav
Released October 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: BACHPAN BACHAO ANDOLAN
Product/Service: ANTI-CHILD LABOUR
Agency: McCANN WORLDGROUP
Executive Creative Director: Ryan Menezes
Creative Director: Denzil Machado
Copywriter: Manish Patel/Denzil Machado/Aman Mannan/Vilsen Gonsalves
Art Director: Namrata Rao/Siddhi Yadav/Denzil Machado
Account Manager: Mudit Trivedi
Account Supervisor: Benitta Jacob
Illustrator: Siddhi Yadav
Photographer: Kedar Malegaonkar
Producer: Sikandar Khan/Akram Polishwala/Amar Sharma
Date of First Appearance: Oct 28 2009 12:00AM
Entrant Company: McCANN WORLDGROUP, Mumbai, INDIA

Description of Ambient execution
We put together a team of skilled artisans from across industries, and redesigned the lead products of the industry. In this case, the wooden frame. In these we incorporated suffering children in the designs Thus exposing the ugly truth through the handicrafts themselves. We then put these up at exhibitions & various Arts & Crafts stores across the country with a price tag that revealed this ugly truth.