INSTANT SKINHEAD BATHING CAPS by Leo Burnett Frankfurt for Dm Drogerie Markt

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INSTANT SKINHEAD BATHING CAPS

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Industry Shaving
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Leo Burnett Frankfurt
Creative Director Peter Steger, Andreas Heinzel
Art Director Claudia Boeckler
Copywriter Florian Kroeber
Producer Janine Zink
Account Supervisor Martin Krauter
Released November 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: DM-DROGERIE MARKT
Product/Service: BALEA MEN RAZORS
Agency: LEO BURNETT
Creative Director: Andreas Heinzel/Peter Steger
Copywriter: Florian Kroeber
Art Director: Claudia Boeckler
Account Manager: Monika Wuest
Account Supervisor: Martin Krauter
Advertiser's Supervisor: Tobias Mueller
Producer: Janine Zink
Date of First Appearance: Nov 10 2009 12:00AM
Entrant Company: LEO BURNETT, Frankfurt, GERMANY

Description of Ambient execution
To promote the very sharp Balea men razor, we turned bathing caps into “instant skinheads” and gave them away at public swimming pools. They made even the hairiest head instantly look like it had been flawlessly shaved and demonstrated the perfect result one achieves with the Balea men razor.

English Translation of Main Headlines
Balea men For an ultra clean shave