SIGNS TO LIFE by J. Walter Thompson Bangalore for Bennett & Coleman

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SIGNS TO LIFE

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Industry Traffic safety
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market India
Agency J. Walter Thompson Bangalore
Creative Director Senthil Kumar
Art Director Krishnaprasad B, Vishal. K. Vinekar
Copywriter Ratin Dasgupta
Producer Citruz
Photographer Sayed Zuber
Released November 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: BENETT & COLEMAN
Product/Service: BANGALORE MIRROR ROAD SAFETY INITIATIVE
Agency: JWT INDIA
Executive Creative Director: Senthil Kumar
Creative Director: Senthil Kumar
Copywriter: Ratin Dasgupta
Art Director: Vishal Vinekar/Krishnaprasad B
Photographer: Sayed Zuber
Producer: Citruz
Date of First Appearance: Nov 10 2009 12:00AM
Entrant Company: JWT INDIA, Mumbai, INDIA

Description of Ambient execution
In order to educate people about following the road rules, 10 traffic signs were brought to life in the form of 10 feet tall installations and placed at prominent intersections around the city.