CHICAGO MARATHON RUNNERS WALL by BBDO West for Bank Of America

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CHICAGO MARATHON RUNNERS WALL

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Industry Banking, Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency BBDO West
Executive Creative Director Jim Lesser, Steve Rutter, Jon Soto
Art Director Page Kishiyama
Copywriter Jack Harding
Illustrator Chuck Anderson
Released August 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: BANK OF AMERICA
Product/Service: CORPORATE SPONSORSHIPS
Agency: BBDO WEST
Executive Creative Director: Jim Lesser/Jon Soto/Steve Rutter
Creative Director: Jack Harding
Copywriter: Jack Harding
Art Director: Page Kishiyama
Illustrator: Chuck Anderson
Date of First Appearance: Aug 14 2009 12:00AM
Entrant Company: BBDO WEST, San Francisco, USA

Advertising Format
Other

Other Advertising Format
We gathered runners who were signed up for this year’s marathon and captured their shoe prints. Then we enlisted a local artist to help us create a 250-foot long, three-sided, wall mural that used thousands of shoe prints to make the images of noteworthy racers competing in this year’s event.

Dimensions
32 feet high with a combined width of 250 feet

Site Location
Three-sided wallscape directly adjacent to Chicago’s Kennedy Expressway.