Bank Of New Zealand/ BNZ Outdoor FIND YOUR START: LIVE WRITING PROJECTION by Sugar Advertising

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FIND YOUR START: LIVE WRITING PROJECTION

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Industry Banking & Financial Services, Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market New Zealand
Agency Sugar Advertising
Creative Director Tim Huse
Art Director Rob Mcdowell
Copywriter Jono Aidney
Account Supervisor Michelle Williamson
Released November 2011

Credits & Description

Category: Digital Outdoor
Advertiser: BANK OF NEW ZEALAND
Product/Service: SPONSORSHIP
Agency: SUGAR ADVERTISING
Creative Director: Tim Huse
Copywriter: Jono Aidney
Art Director: Rob Mcdowell
Account Supervisor: Account Director: Sharon Lew/Group Account Director: Jane Hooson/Ceo: Jeremy Johnston
Other Credits: Digital Creative: Vikki Cheng/Head Of Digital: Jasmine Wilkinson

Ambient Execution Description
It was a dark and stormy night when Aotea Square, Auckland, New Zealand came to life as prose. The scene became the inspiration for hundreds of story starters, with onlookers woven into the narrative. With each opening line projected on an epic scale we encouraged people to find their perfect start and enter a story of their own into the BNZ Literary Awards.