Banks's Outdoor Big Brother by Big Al's Creative Emporium

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Big Brother

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Industry Beers and Ciders
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency Big Al's Creative Emporium
Creative Sean Doyle, Graham Storey, Martin Gillan, Giles Smith, Phil Cockerall, Darren Turner, Steffan MacMillan
Released February 2017

Credits & Description

Category: Drinks, alcoholic
Client: Marston’s Brewery
Brand: Banks’s
Creative Agency: Big Al’s Creative Emporium
ECD: Tom Burnay & Stef Jones
Director of Strategy: Laurie Castelli-Gair
Planner: Gavin MacDonald
Creatives: Martin Gillan, Graham Storey, Phil Cockerall, Sean Doyle, Giles Smith, Darren Turner, Steffan MacMillan
Graffiti Artist: Steve ‘Graffoflarge’ Edwards
Description:
Ditch the red wine and roses, Valentine’s Day is a time for lovers… of sport, and Banks’s Beer have sent out a timely reminder not to forget February 14th – because it’s darts night!
The mischievous ad is part of the brewery’s Tells It Like It Is campaign. It combines real graffiti from independent artist Graffoflarge with the brewery’s social platforms to create a witty social commentary in line with the brand’s West Midland roots.
Devised by Big Al’s Creative Emporium, the campaign is a daring attempt to increase the popularity of Banks’s Amber Ale and reassert a cultural identity for the traditional pint. At a time when it can all get a bit too serious and slushy, Banks’s give young men and women a laugh by providing a refreshing take on the cultural obligations and social mores of Valentine’s Day.