$73.000 BAR TAB by Ogilvy Sao Paulo for Bar Aurora e Boteco Ferraz

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$73.000 BAR TAB

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Industry Traffic safety, Against alcohol
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Ogilvy Sao Paulo
Creative Director Denis Kakazu Kushiyama, Rubens Dias Filho
Art Director Bruno Ribeiro
Copywriter Megan Farquhar
Account Supervisor Camila Porto, Samia Paz
Released March 2010

Awards

One Show 2011
One Show Public Service / Outdoor and Posters - Single Gold
One Show Public Service / Collateral (Brochures and Direct Mail) - Single Merit

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: BAR AURORA/BOTECO FERRAZ
Product/Service: ANTI-DRINK DRIVING
Agency: OGILVY BRASIL
Creative Director: Rubens Filho/Denis Kakazu
Copywriter: Megan Farquhar
Art Director: Bruno Ribeiro
Account Supervisor: Camila Porto/Samia Paz
Advertiser's Supervisor: Pedro Costa
Date of First Appearance: Mar 15 2010 12:00AM
Entrant Company: OGILVY BRASIL, São Paulo, BRAZIL
Description of Ambient execution
In order to convey our don’t drink and drive message, we utilized bar tabs, adding the actual costs of drunk driving to them, so, in the moment that people were about to get in their cars and drive home, they were forced to think about the consequences for their actions