CHANGE LIVES by BBH London for Barnardo's

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CHANGE LIVES

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency BBH London
Executive Creative Director Nick Gill
Creative Director Dominic Goldman
Art Director Jim Hilson
Copywriter Toby Allen
Producer Davud Karbassioun
Photographer Frank Budgen
Account Supervisor Helen James
Typographer Oli Cole
Released December 2009

Credits & Description

Category: Ambient: Digital Outdoor
Advertiser: BARNARDO'S
Product/Service: CHILDREN'S CHARITY
Agency: BBH
Executive Creative Director: Nick Gill
Creative Director: Dominic Goldman
Copywriter: Toby Allen
Art Director: Jim Hilson
Account Manager: John Harrison
Account Supervisor: Helen James
Advertiser's Supervisor: Collette Collins
Typographer: Oli Cole (Designer)
Photographer: Frank Budgen (Director)
Producer: Davud Karbassioun
Other Credits: Director: Frank Budgen/Designer: Oli Cole
Date of First Appearance: Dec 10 2009 12:00AM
Entrant Company: BBH, London, UNITED KINGDOM

Description of Ambient execution
The world’s first interactive donation poster takes a traditional collection tin and updates it with modern digital technology. A seemingly living breathing girl stares into space, tears running down her cheek. Only when you put a coin in the collection tin does she look up and give the hint of a half-smile, showing your change really can change lives. The poster ran as a one-off special build in Tottenham Court Road in the run-up to Christmas, to catch the high footfall of Christmas shoppers.