Camas Sublime Outdoor CANDY MAN by Eco Y&R Guatemala

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Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Guatemala
Agency Eco Y&R Guatemala
Creative Director Luis Valladares
Art Director Luis Valladares
Copywriter Luis Valladares
Producer Paraíso Films
Photographer Alvaro Del Cid, Carlos Torres
Released January 2012

Credits & Description

Category: Small Scale Special Solutions
Chief Creative Officer: Gustavo Castañeda/Alvaro Del Cid
Executive Creative Director: Alvaro Del Cid
Creative Director: Luis Valladares
Copywriter: Luis Valladares
Art Director: Luis Valladares
Photographer: Carlos Torres/Alvaro Del Cid
Advertiser's Supervisor: Eduardo Toriello
Producer: Paraíso Films
Other Credits: Francis Rodriguez

English Translation of Main Headlines

Ambient Execution Description

Guatemala is a country filled with color and traditions. The street salesmen are part of the every day scenery in our country and one of the most representatives of this tradition are the Cotton Candy Men. They are usually seen on streets, parks, fairs and sport events offering something smooth and sweet. For our Client, Sublime Beds and matresses, we decided to use as its main benefit sellers, the Cotton Candy Man to make them the perfect media to spread the message of comfort and smoothness = Sweet Dreams.

In the conventional structures of this sellers, we put a picture of a person sleeping pleasantly in the upper side; using the analogy between sleeping on a Sublime Bed and cotton candy. The whole scene had high level of recall as its message was clearly perceived especially by our target costumer creating a stronger bond amongst Guatemalans and the brand.

Inside each cotton candy bag, a flyer was inserted with our contact info. During a month, this traditional Cotton Candy men walked every street and public places of the city, giving it for free and spreading the message of Sweet Dreams with Sublime Beds.