THE TOY-POGRAPHY POSTER by Dentsu Inc. Tokyo, Drill Inc Tokyo for Avex Entertainment

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THE TOY-POGRAPHY POSTER

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Industry Telecommunications Services
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Japan
Agency Dentsu Inc. Tokyo
Creative Director Morihiro Harano
Producer Toshifumi Oiso
Photographer Jun Arakawa
Typographer Tetsuya Tsukada, Hidechika
Agency Drill Inc Tokyo
Copywriter Noriko Yamada, Jun Nishida
Production ENGINE PLUS
Released September 2009

Credits & Description

Category: Consumer Services
Advertiser: AVEX BROADCASTING & COMMUNICATIONS
Product/Service: BEE-KARA: KARAOKE VIDEO SERVICE FOR MOBILE PHONE
Agency: DRILL
Agency: DENTSU
Creative Director: Morihiro Harano
Copywriter: Noriko Yamada/Jun Nishida
Art Director: Tetsuya Tsukada/Hidechika (Dainippon Type Organization)
Typographer: Tetsuya Tsukada/Hidechika (Dainippon Type Organization)
Photographer: Jun Arakawa
Producer: Toshifumi Oiso (Engine Plus)
Other Credits: Production Company Engine Plus
Date of First Appearance: Sep 24 2009 12:00AM
Entrant Company: DRILL, Tokyo, JAPAN

Dimensions
B2 sheet (515mm×728mm)

Site Location
The poster visual was displayed inside of the Karaoke booths and designed to induce on-site access via QR-code printed. The targets are teenage girls and women in 20s. Inside of the Karaoke booths, the audiences are busy singing and chattering with friends. Printing a QR-code will not be enough to garb their attentions. Our mission was to create the poster visual, which itself become the topic of conversation.

English Translation of Main Headlines
/Main head lines(centred box): Bee-Kara Mobile. Karaoke. 10000 songs. /Translation of Copies in Japanese - clockwise from top right corner (orange box) 1 Reha-Oke (Rehearsal Karaoke) 2 training 3 sing 4 practice 5 anywhere 6 anytime 7 have fun 8 memorize 9 check 10 search (small box) 11 self-training (small box) /Cultural Background Karaoke Video -- is a movie showing the lyrics of the song with ambient images or the official music video with lyrics, and usually displayed on monitor at Karaoke booths. Bee-Kara allow users to access such movies via mobile phones.