Berocca Outdoor SOLDIER by J. Walter Thompson Santiago

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Industry OTC Medicines (Pain Relievers, Cold & Flu)
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Chile
Agency J. Walter Thompson Santiago
Executive Creative Director Leo Farfan
Creative Director Sergio Rosati, Patricio Bahamondes
Copywriter Eduardo Jara, Tom Tondreau
Account Supervisor Yasmin Sukni
Illustrator Felipe Alcalde
Released November 2010

Credits & Description

Category: Cosmetics & Beauty, Toiletries & Pharmacy
Advertiser: BAYER
Product/Service: BEROCCA PLUS
Date of First Appearance: Nov 2 2010
Entrant Company: JWT CHILE, Santiago, CHILE
Executive Creative Director: Leo Farfan
Creative Director: Patricio Bahamondes - Sergio Rosati
Copywriter: Tom Tondreau
Art Director: Felipe Alcalde
Illustrator: Felipe Alcalde
Account Supervisor: Yasmin Sukni
English Translation of Main Headlines
The idea is to play with the concentration of the reader by changing the colors of the colors names. By the end they will need the concentration pills Berocca.