SPEED MATH ELEVATOR by J. Walter Thompson Kuala Lumpur for Berocca

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SPEED MATH ELEVATOR

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Industry Health & Pharmaceutical Products
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Malaysia
Agency J. Walter Thompson Kuala Lumpur
Executive Creative Director Edwin Leong
Creative Director Richard Chin
Art Director Steve Yeow
Copywriter Daniel Kee, May Ling Yong
Producer Kamal Chima
Photographer Justin Ngiam Yew Kin
Account Supervisor Maria Murni, Nicole Tan
Released April 2010

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: BAYER CO.
Product/Service: BEROCCA
Agency: JWT KUALA LUMPUR
Executive Creative Director: Edwin Leong
Creative Director: Richard Chin
Copywriter: Daniel Kee/May Yong
Art Director: Steve Yeow
Account Manager: Jonathan Klassen
Account Supervisor: Maria Murni/Nicole Tan
Advertiser's Supervisor: Leong Sook Fun/Erica Lin
Illustrator: -
Typographer: -
Photographer: Justin Ngiam Yew Kin (Studio Rom)
Producer: Kamal Chima
Other Credits: -
Date of First Appearance: Apr 15 2010 12:00AM
Entrant Company: JWT KUALA LUMPUR, MALAYSIA

Description of Ambient execution
Berocca is a Vitamin B Complex supplement. Its message of "Think Sharper Act Faster" is targeted at white collar workers looking for that edge to get ahead. That's why these stickers were placed in various lifts in major office buildings around the city. The stickers, which were placed over the floor buttons, forced people to quickly solve simple math problems to determine their floor (e.g. a sticker that stated '1+1' was placed over the '2' button).

English Translation of Main Headlines