WHY PAY MORE AT LAKE CONSTANCE? by Agentur Am Flughafen Zurich for Bfw Liegenschaften Property

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WHY PAY MORE AT LAKE CONSTANCE?

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Industry Business equipment & services, Corporate Image, Real Estate
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Switzerland
Agency Agentur Am Flughafen Zurich
Art Director Dominique Rutishauser, Agentur Am Flughafen Ag
Released August 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: BFW LIEGENSCHAFTEN
Product/Service: REAL ESTATE
Agency: AGENTUR AM FLUGHAFEN
Executive Creative Director: –
Creative Director: –
Copywriter: –
Art Director: Dominique Rutishauser/Agentur Am Flughafen Ag
Account Manager: –
Account Supervisor: –
Advertiser's Supervisor: –
Illustrator: –
Typographer: –
Photographer: –
Producer: –
Other Credits: –
Date of First Appearance: Aug 1 2009 12:00AM
Entrant Company: AGENTUR AM FLUGHAFEN, Altenrhein, SWITZERLAND

Description of Ambient execution
Those who live near Central Europe's largest lakes also want to see them. And enjoy them. A large scale deckchair guerrilla campaign was intended to show which of the new residences also guaranteed a sea view. The investors in an overbuilding project offering sea views in Kreuzlingen have an extremely tight budget. This was not sufficient for a reasonable advertising campaign. The agency therefore put in place a brash guerrilla campaign at Lake Constance where everyone living there wants a sea view. 500 deckchairs were positioned throughout Kreuzlingen to invite passers by to linger and to point them towards the landing page. Traffic was guaranteed.

English Translation of Main Headlines