Big Boy Condoms Outdoor AVOID IT by (anonimo) Mexico

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Industry Contraceptives & Pregnancy Tests
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Mexico
Agency (anonimo) Mexico
Executive Creative Director Rafael Martinez
Creative Director Raymundo López, Arturo Castilla
Art Director Jorge Méndez, Patricia Tena
Photographer Alejandro Douek, Courtesy-Shutterstock
Illustrator Norma Garcia - Vanesa Trosh
Released August 2011

Credits & Description

Category: Small Scale Special Solutions
Product/Service: CONDOMS
Chief Creative Officer: Raúl Cardós/Marco Colín
Executive Creative Director: Rafael Martínez
Creative Director: Arturo Castilla/Raymundo López
Art Director: Jorge Méndez/Patricia Tena
Photographer: Shutterstock/Alejandro Douek
Illustrator: Norma García
Account Manager: Alejandra Ballesteros
Account Manager: Alejandra Ballesteros
Other Credits: Jorge Mendez - Head Of Art

Ambient Execution Description
Mexico has one of the highest teen pregnancy rates in the world. BIG BOY, the Mexican condom with the highest safety standards, designed a special package to take advantage of Valentine’s Day celebrations, giving these condoms as a giveaway in bars and clubs, generating conscience between teenagers about the risks of unwanted pregnancy.