NOSE by Y&R Roma for Bios Line

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NOSE

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Industry Health & Pharmaceutical Products, OTC Medicines (Pain Relievers, Cold & Flu)
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Italy
Agency Y&R Roma
Executive Creative Director Vicky Gitto
Creative Director Alessandro Canale
Art Director Fabio Dimalio, Tommaso Andreaux
Copywriter Saverio Lotierzo
Account Supervisor Manuela Russo
Released January 2012

Credits & Description

Category: Special Build
Advertiser: BIOS LINE
Product/Service: PROPOLI INFLUNELL SPRAY NASALE
Agency: YOUNG & RUBICAM BRANDS ITALY
Chief Creative Officer: Vicky Gitto
Executive Creative Director: Vicky Gitto
Creative Director: Alessandro Canale
Copywriter: Saverio Lotierzo
Art Director: Fabio Dimalio/Tommaso Andreaux
Account Supervisor: Manuela Russo

Ambient Execution Description
In order to invite romans to use “Propoli Nasal Spray”, this winter, big giant noses made of polystyrene were placed on public drinking fountains, in Rome these are commonly known as “Nasoni”, which literally means “big noses”. This way the constant flow of water from the fountain simulated and exagerated the effect of a runny nose.