PICTURES by M&C Saatchi Madrid for Bits Sin Fronteras

PICTURES

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Spain
Agency M&C Saatchi Madrid
Executive Creative Director Manolo Moreno Marquez, Uschi Henkes, Urs Frick
Creative Director David Palacios
Art Director Aranzazu Moreno, Jose Luis Rodriguez
Copywriter Francisco Castillo
Released September 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: BITS SIN FRONTERAS
Product/Service: CHARITY
Agency: ZAPPING/M&C SAATCHI
Executive Creative Director: Urs Frick/Uschi Henkes/Manolo Moreno
Creative Director: David Palacios
Copywriter: Francisco Castillo
Art Director: Aranzazu Moreno/Luis Rodriguez
Date of First Appearance: Sep 1 2009 12:00AM
Entrant Company: ZAPPING/M&C SAATCHI, Madrid, SPAIN

Description of Ambient execution
We developed the campaign at photo stores. When the customer goes to the photo store to pick up the prints (pictures having so much fun) he finds a print of a picture that he did not take himself. It is a shocking picture that shows something he did not see about the place he went on holidays; it shows a rougher reality that he could not imagine while he was there.