POWER SAW by Publicis Mexico for BMW

Adsarchive » Outdoor » BMW » POWER SAW

POWER SAW

Pin to Collection
Add a note
Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Mexico
Agency Publicis Mexico
Art Director Alejandro Navarrete
Copywriter Thaina Garza, Oscar Amador
Producer Laura Acevedo
Photographer Marcos Lopez
Account Supervisor Cesar Parra
Released December 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: BMW
Product/Service: EFFICIENT DYNAMICS TECHNOLOGY
Agency: PUBLICIS MEXICO
Creative Director: Thaina Garza
Copywriter: Oscar Amador/Thaina Garza
Art Director: Marcos Lopez/Alejandro Navarrete
Account Manager: Valeria De Leon/Marifer Aguilar/Pedro Zaldivar
Account Supervisor: Cesar Parra
Advertiser's Supervisor: Mariana Rodriguez/Maru Escobedo
Photographer: Marcos Lopez
Producer: Laura Acevedo
Other Credits: Ricardo Leon
Date of First Appearance: Dec 10 2009 12:00AM
Entrant Company: PUBLICIS MEXICO, MEXICO

Description of Ambient execution
We created a new media, disguising car keys as a power saw. We delivered this at different valet parking services around Mexico City among other car's drivers received, so they could realize that their cars are killing more trees than driving a BMW.

English Translation of Main Headlines
SAVE TREES. WITH EFFICIENT DYNAMICS TECHNOLOGY YOU CAN SAVE UPON 4 TREES FOR EVERY 100KM WHEN DRIVING A BMW.