BMW Golf: In-room ceiling poster by Baldwin& for BMW

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BMW Golf: In-room ceiling poster

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Industry Cars, Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Baldwin&
Art Director Paul Tuorto
Copywriter Chad Temples
Released September 2012

Credits & Description

Media: Outdoor
Geo: United States
Category: Automotive
Agency: Baldwin&Durham
Brand: BMW
24” x 36” glow-in-the-dark poster, mounted over hotel bed. In daylight, poster appears nearly solid black, with faint headlights and a prominent BMW M car logo. At night, headlights shine in green and copy reads, “Don’t count sheep. Count RPMs.” Body adds, “To reserve your spot at the BMW M driving experience, visit the BMW hospitality concierge”.

Advertising Agency: Baldwin&, Raleigh, USA
Creative Directors: David Baldwin, Bob Ranew
Art Director: Paul Tuorto
Copywriter: Chad Temples
Glow-in-the-dark printer: Classic Graphics