HANDS UP by Taxi Canada for MINI

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HANDS UP

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency Taxi Canada
Executive Creative Director Lance Martin
Copywriter Jordan Doucette
Account Supervisor Jared Stein
Released June 2009

Credits & Description

Category: Ambient: Transit
Advertiser: MINI
Product/Service: BMW MINI
Agency: TAXI CANADA
Executive Creative Director: Lance Martin
Copywriter: Jordan Doucette
Account Manager: Tina Tieu
Account Supervisor: Jared Stein
Other Credits: Associate Creative Director: Jordan Doucette/Editor: Tyler Strahl
Date of First Appearance: Jun 16 2009 12:00AM
Entrant Company: TAXI CANADA, Toronto, CANADA

Description of Ambient execution
This new MINI Convertible zipped around the city streets to show off just how exhilarating it is to drive. Prosthetic arms were specifically created to make it appear that the driver had his arms raised up in excitement as he was driving around – much like a thrilling ride on a rollercoaster. Being out at prime time, the MINI received maximum exposure and turned lots of heads – from thumbs up to hands up, hundreds of people stopped to interact with the brand.