MINI Outdoor MINI POLE POSITION by DraftFCB Zurich

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MINI POLE POSITION

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Switzerland
Agency DraftFCB Zurich
Executive Creative Director Daniel Comte
Art Director Frederic Nogier
Copywriter Tizian Walti
Producer Ansichtssache Ag
Account Supervisor Nina Marti
Released November 2011

Credits & Description

Category: Stunts & Live Advertising
Advertiser: MINI SWITZERLAND
Product/Service: MINI ACE
Agency: DRAFTFCB
Executive Creative Director: Daniel Comte
Copywriter: Tizian Walti
Art Director: Frédéric Nogier
Account Supervisor: Nina Marti
Producer: Ansichtssache Ag
Other Credits: Spool Ag

Ambient Execution Description
Promoting the MINI Ace Limited Edition in the city, near the MINI Switzerland headquarters, at a traffic light during the morning rush hour. As soon as the traffic light went red, we set up a special guerilla poster with a perfect illusion of a racetrack, bringing drivers into pole position with the MINI Ace.