BMW: Translation (Best Man Wins) by Concerto for BMW

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BMW: Translation (Best Man Wins)

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Industry Automotive, Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency Concerto
Art Director Alexis Kernaghan
Released November 2009

Credits & Description

Bayerishe motoren werke. German for Best Man Wins.
Find yours at Park Shore BMW.
Park Shore is located in an Auto Mall along with all its competitors and sought to differentiate itself from the pack. So Transit Shelter Ads were bought along the road that leads to the Auto Mall to remind what BMW really stands for.
Advertising Agency: concerto, Vancouver, Canada
Creative Director / Copywriter: Craig Redmond
Art Director: Alexis Kernaghan
Other additional credits: Peter Irving