FRESH STONE-AGE-MEAT by DDB Berlin for Bosch

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FRESH STONE-AGE-MEAT

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Industry Electronic Devices & Home Appliances, Refrigerators
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency DDB Berlin
Executive Creative Director Stefan Schulte
Creative Director Birgit Van Den Valentyn, Tim Stuebane
Art Director René Gebhardt, Gen Sadakane, Wulf Rechtacek, Björn Kernspeckt
Photographer Szymon Plewa
Released January 2010

Credits & Description

Category: Ambient: Bars, Restaurants & Stores, etc.
Advertiser: BOSCH INTERNATIONAL
Product/Service: REFRIGERATORS
Agency: DDB GERMANY BERLIN
Executive Creative Director: Stefan Schulte
Creative Director: Birgit Van Den Valentyn/Tim Stuebane
Art Director: René Gebhardt/Björn Kernspeckt/Gen Sadakane/Wulf Rechtacek
Account Manager: Gesa Birkmann
Photographer: Szymon Plewa
Other Credits: Graphic: Sebastian Kamp/Anke Vera Zink; Modelbuilding: Angelika Mende
Date of First Appearance: Jan 18 2010 12:00AM
Entrant Company: DDB GERMANY BERLIN, GERMANY

Description of Ambient execution
VitaFresh is a revolutionary cooling technology from Bosch. It keeps vegetables, fish and meat fresh extremely long. So our task was to increase the awareness level of VitaFresh to our target group - everyone who likes fresh food. We decided to go, where freshness matters to them the most: in supermarkets. For one week we placed in the freezer sections attention-getting food-dummies: fresh meat from an age of a time long, long ago. Marked with our label the fresh Stone Age Meat hit our target group directly with its message. Curious people were directed to a webspecial for more information. The beefy objects were supported by leaflets and announcements in the supermarket.