Bosi.com.ua Outdoor SHOES ONLINE by Ogilvy & Mather Kyiv

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SHOES ONLINE

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Industry Website
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Ukraine
Agency Ogilvy & Mather Kyiv
Creative Director Will Rust Ogilvy
Art Director Taras Dzendrovskii
Copywriter Alexandra Doroguntsova
Producer Irina Pigal
Photographer Andriy Pryimachenko
Released September 2011

Credits & Description

Category: Special Build
Advertiser: BOSI.COM.UA
Product/Service: BOSI.COM.UA
Agency: OGILVY & MATHER UKRAINE
Creative Director: Will Rust
Copywriter: Alexandra Doroguntsova
Art Director: Taras Dzendrovskii
Photographer: Andriy Pryimachenko
Producer: Irina Pigal
Account Manager: Svetlana Polyakova/Martin Alles
Account Manager: Svetlana Polyakova/Martin Alles

Ambient Execution Description
How do you drive people shopping for footwear in downtown Kiev to Bosi.com.ua, a local online shoe retailer? By making the audience realise that shopping for shoes online can be just as enjoyable as buying a pair from a high street store.